- 1 What Is an ICO, and How Can You Invest Wisely?
What Is an ICO, and How Can You Invest Wisely?
Initial coin offerings (ICOs) are gaining in popularity as Bitcoin alternatives. Learn what an ICO is and how to evaluate an investment opportunity.
What is an ICO?
Success Story: Ethereum
The average consumer has probably only heard of Bitcoin in relation to cryptocurrency, but those in the space are likely to also be familiar with Ethereum. Ethereum is a decentralized platform built on a custom blockchain that runs smart contracts. For 42 days between July and September of 2014, the Ethereum ICO raised a staggering $18 million in Bitcoin with each Ether (Ethereum’s currency unit) valued at about 40 cents. Today, Ethereum is now trading above $200.